Apple is increasing its long-running “Shot on iPhone” advertising marketing campaign with a brand new sequence of “On Tour” movies and billboard advertisements that includes 16 musicians and bands from around the globe, in accordance with Adweek.
As a part of the marketing campaign, Apple has shared three new movies that present an up-close and behind-the-scenes have a look at concert events hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries had been shot by iPhone customers, some with the assistance of “extra and software program.”
Along with YouTube, the movies will probably be accessible on Apple Music and IGTV.
Musicians and bands featured within the marketing campaign embrace FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Large, and Tyler, the Creator, in accordance with Adweek.
Through the years, Apple has used its “Shot on iPhone” marketing campaign to characteristic photographs shot by on a regular basis iPhone customers, portraits of NHL gamers, the Cuban browsing neighborhood, the Chinese language New Yr, and far more.