Ford’s F-Sequence line of pickup vans has been the best-selling car within the U.S. for many years, which ought to make the automaker an professional of kinds within the truck-building enterprise.
Ford unveiled Wednesday the most recent addition to its pickup truck portfolio. This specific one isn’t meant for driving. The automaker created a pickup truck emoji, which it debuted to have fun World Emoji Day.
There at the moment just isn’t a pickup truck emoji out there — though there are emojis for practically each different sort of transport, together with airplanes, boats, vehicles and scooters.
Ford submitted a proposal in 2018 for a truck emoji to the Unicode Consortium, the group that opinions
and approves proposals for brand new emojis. The truck emoji has been short-listed as a candidate for inclusion in a future model of Unicode. The ultimate listing of accredited emoji received’t be revealed till early 2020.
Ford workers sifted by message boards, investigated texting influencers and watched social media feeds
to grasp clients’ wants, in keeping with Craig Metros, Ford North America design director.
“Individuals need a truck emoji that’s contemporary, trendy, carries their concepts, and ‘tows’ the road on what a truck means,” Metros stated. “The top result’s a contemporary icon that ought to give all truck followers a smiley face emoji.”