Ten years later, Foursquare is much previous its scrappy client days because it builds out its B2B companies, however its newest announcement is thrusting it again into the scrappy client enterprise.
Onstage at TechCrunch Disrupt SF, Foursquare co-founder Dennis Crowley introduced that the corporate is launching a free model of their Pilgrim SDK, which permits builders to push contextual notifications to their customers primarily based on their location knowledge.
The SDK “powers a lot of the most attention-grabbing stuff we do as an organization,” Crowley instructed TechCrunch, however there’s additionally “been an excellent excessive bar for [customers] getting concerned with Pilgrim.”
The corporate has beforehand needed to interface fairly instantly with potential prospects so adopting a freemium mannequin may open a gross sales pipeline for smaller prospects that depend on Foursquare since beginning.
Free-tier prospects received’t be paying by dumping their consumer knowledge onto Foursquare’s servers, the corporate says. “That is about decreasing the bar for simply with the ability to play with it,” Crowley says.
The free-tier has a fairly excessive ceiling earlier than issues get premium, apps that make the most of the SDK must cross 100,000 MAUs earlier than they’ve to interrupt out the bank card. Free-tier customers aren’t going to get entry to Foursquare Panel, which synthesizes knowledge and tendencies from prospects primarily based on location knowledge. You additionally lose entry to integrations with CRMs and advertising automation methods.
Foursquare has seen loads of success getting builders to make the most of their Locations API, which is a part of Pilgrim. The corporate says there are 150,000 builders which have registered for the API, together with prospects like Uber, Samsung and Twitter.
Builders must apply to get entry, although the corporate says that is largely to weed out blatant would-be ToS violators from accessing the SDK.
To enroll, you’ll want to go to developer.foursquare.com.
“A whole lot of this software program hasn’t existed earlier than,” mentioned Crowley. “We’re simply coming into this period of contextual computing — there’s loads of constructing blocks that must get constructed. We’ve constructed loads of them and we’re excited to share it with as many builders as doable and see what individuals do with it,” he added.