- Magnificence YouTubers James Charles and Tati Westbrook are in the midst of a bitter feud.
- The feud was sparked after Charles posted an commercial for a competitor to Westbrook’s model of magnificence nutritional vitamins.
- The advert prompted Westbrook to seemingly finish her friendship with Charles in a now-deleted video titled, “BYE SISTER … ”
- The feud got here as a shock to their followers, as Westbrook and Charles have shaped fairly a detailed bond since 2017.
- The 2 have since appeared to place their feud to relaxation.
- Go to INSIDER’s homepage for extra tales.
James Charles and Tati Westbrook are two of the preferred YouTubers within the magnificence group, and on Might 10, a bitter struggle erupted between the 2 that shook their followers.
Westbrook seemingly ended her friendship with Charles in a now-deleted 43-minute video titled “BYE SISTER …” through which she mentioned she was “utterly blindsided” by Charles’ resolution to submit an advert for a Sugar Bear Hair, which is a direct competitor to her model of magnificence nutritional vitamins. She additionally accused Charles of “manipulating somebody’s sexuality” by repeatedly going after straight males. Charles adopted up with an apology video titled, “tati,” and later posted one other video titled “No Extra Lies,” through which he makes an attempt to clear up the claims Westbrook talked about in her video.
This is a take a look at how Westbrook went from being “like a mom” to Charles to one in all his largest critics.
James Charles can also be a wildly common magnificence YouTuber, with over 13 million subscribers on the time of this submit.
The 19-year-old began his YouTube profession in 2015 and has turn into identified for his spectacular make-up tutorials. His profession started to skyrocket in 2016 when he grew to become the primary male spokesperson for CoverGirl cosmetics.
On the peak of his reputation in early 2019, Charles had over 16 million YouTube subscribers. His eye shadow palette in collaboration with Morphe was additionally an enormous vendor in November 2018.
Westbrook finally observed Charles’ skills, and a friendship was shortly shaped.
Westbrook was so taken with Charles’ skills that she requested the then 17-year-old to do her make-up for her marriage ceremony in January 2017.
The duo made their first video collectively in January 2017, the place Westbrook known as Charles “a beautiful buddy” and “actually, actually proficient.”
In January 2017, Charles tweeted a photograph from Westbrook’s marriage ceremony calling her his “second father or mother.”
Charles detailed his sturdy bond with Westbrook of their first collaboration on Charles’ channel in September 2018.
Charles calls Westbrook his “lovely, superb mom,” and refers to her as “THE lady of the make-up group.”
“She’s actually been right here for the reason that starting of my make-up profession and helped me transfer out to Los Angeles,” Charles mentioned within the video whereas speaking about his relationship with Westbrook.
“It is so insane to see how far you’ve got come and the way far you’ve got grown,” Westbrook mentioned within the video to Charles. “I reached out to James approach again when as a result of he was so mega-talented, and it is so cool to look at what you’ve got turn into.”
The duo’s most up-to-date collaboration got here in January 2019, after they teamed up with fellow common magnificence YouTuber, Jeffree Star.
Star can also be a titan in YouTube magnificence group, with over 14 million subscribers on the time of this submit and a well-liked cosmetics line.
Star would finally turn into part of the following drama between Westbrook and Charles.
In early 2018, Westbrook launched a line of magnificence nutritional vitamins known as Halo Magnificence.
YouTubers launching merchandise and types is nothing new, however Halo Magnificence would quickly turn into a significant component within the disintegration of Westbrook and Charles’ relationship.
Halo Magnificence is a line of dietary supplements that claims to strengthen the looks of the customers’ hair, pores and skin, and nails. One of many model’s largest opponents is Sugar Bear Hair, which is usually marketed by big celebrities like Kim Kardashian West and Kylie Jenner.
Westbrook and Charles’ relationship took a flip in April 2019, when Charles promoted Sugar Bear Hair in a video on his Instagram story.
He mentioned within the video that the crew at Sugar Bear Hair helped him by supplying safety, which led him to make a video in help of the model’s sleep nutritional vitamins.
Westbrook then shortly posted a tearful video to Instagram that many believed to be aimed toward Charles.
“I really feel actually used,” Westbrook mentioned within the video. “That is the dangerous a part of Hollywood. Welcome to point out enterprise. Everyone says what they should say and makes use of who they should use to get forward, and I’ve had about sufficient. I’ve had about sufficient. It is not proper.”
Charles then posted an apology to Westbrook on his Instagram story.
Destractify shared a screenshot of the message, through which Charles says that he did not settle for any cash for the submit and that he considers Westbrook “like a mom” since his starting within the business.
“As most of , Tati has a vitamin model which I take every day,” Charles wrote. “However within the second, I didn’t take into consideration the competitors, which was a serious oversight. I’ve supported Tati each on-line and off like she has finished for me and am devastated that I damage somebody that I really love and have limitless respect for.”
Fellow magnificence YouTuber Gabriel Zamora then grew to become part of the story when he voiced his opinions on Instagram and YouTube.
He first posted a video to his Instagram story the place he appeared to be accusing Westbrook of “crying over nutritional vitamins,” which Twitter person Dustin Dailey shared.
He then posted a video titled “Make-up and Opinions” on his YouTube channel on Might four, through which Zamora defends Charles by saying that he should not be anticipated to stay solely loyal to Westbrook’s model. He additionally mentioned that Westbrook ought to absolutely handle the state of affairs publicly.
“So if you are going to go on the web and cry and closely indicate that there is a horrible human being, and all people can get what it’s, then woman sit on the web and discuss it then,” Zamora mentioned when speaking about how Westbrook was dealing with the state of affairs.
On Might 10, Westbrook addressed the state of affairs with Charles in a now-deleted video titled, “BYE SISTER …”
She begins the video with clips from Zamora’s movies, and says that him calling her out by identify in his “Make-up and Opinions” video prompted her to handle the state of affairs publicly.
Within the video, Westbrook says that Charles mentioned he wouldn’t promote Halo Magnificence on account of his younger viewers, which is why his video with Sugar Bear Hair “utterly blindsided” her. She additionally claimed that “fame, energy, and a fats checking account” influenced Charles’ habits.
“That is me having somebody that I mentored, somebody that I cared for, actually not look after me and exhibit that,” Westbrook mentioned within the video.
Westbrook additionally particulars how she helped construct Charles’ profession. She says her husband helped Charles correctly monetize his movies and navigate enterprise offers, and he or she additionally factors out that she took him beneath her wing at a time when Westbrook’s channel was extra common.
See extra:A magnificence YouTube feud is erupting after viral make-up artist James Charles made a cope with his buddy’s competitor. Now, she’s accusing him of being a ‘dangerous function mannequin’ and ‘manipulating somebody’s sexuality.’
Within the 43-minute video, Westbrook additionally accused Charles of manipulating straight males’s sexuality.
Westbrook says within the video that the final telephone dialog she and Charles had was a couple of state of affairs in Seattle the place she accused Charles of manipulating somebody’s sexuality.
“Oh my god, you tried to trick a straight man into pondering he is homosexual, but once more, and someway you are the sufferer,” Westbrook mentioned in her video. “It is actually disgusting to control somebody’s sexuality, particularly when they’re nonetheless rising into maturity, and do not fairly have all the things found out.”
Charles has made a number of references to his affinity for straight males up to now. He tweeted “enticing straight boys would be the dying of me” again in April 2014, and he additionally talked about it in a collaboration with YouTuber Ryland Adams in a video from March 2018.
When Adams informed Charles that he “has a difficulty with straight guys” and says he ought to be capable of discover a “masculine homosexual man,” Charles mentioned, “I imply there are one million of them, however there is no problem in that.”
Charles then posted a response video titled “tati” on Might 10.
Within the video, he apologizes to Westbrook and her husband.
“I am so dissatisfied in myself that I ruined a relationship that did imply a lot to me, even when I did not do the perfect job at displaying it on a regular basis,” Charles mentioned.
He additionally addressed the sexual-manipulation accusations.
“I’ve realized the arduous approach about ways in which I can work together with boys that I am all for and likewise ones that I ought to or should not be speaking to,” Charles mentioned.
He additionally says that Westbrook was one of many first individuals to handle the state of affairs with him.
“Tati actually was one of many individuals to take a seat me down and inform me the way it appeared from the skin and let me know, ‘Hey, speaking to those boys may get you in bother in the future,'” he mentioned. “And she or he was proper.”
Star then grew to become part of the drama when he tweeted about his boyfriend, Nathan, banning Charles from their residence.
Zamora then got here to Charles’ protection once more in a Snapchat video.
YouTube person THE VIEWERS VOICE shared a clip of the video, the place Zamora says that the manipulative habits Westbrook accused Charles of was instigated by the straight man in query, and calls her a “fraud” for perpetuating the “predatory” angle of the story.
The feud has resulted in numerous backlash for Charles.
Westbrook tweeted that her “coronary heart is heavy” on Might 12.
“There will not be a video tomorrow,” Westbrook wrote to her followers. “My coronary heart continues to be too heavy. I really feel like I must remind you that we are able to maintain fact & encourage change with out grabbing onto hate. Honor your blessings, do not abuse them. Celebrating ache will solely convey it to your door. love you guys, see you quickly.”
Westbrook broke her silence as soon as extra in a video titled “Why I Did It …” on Might 16 through which she asks viewers to cease the hate for Charles.
“I do actually need the hate to cease. I need the selecting sides and the abusive memes and the language and all of that, I actually hope on either side it might probably cease,” Westbrook mentioned in her video.
Westbrook added that she had personal conversations with Charles earlier than the video and that she nonetheless has love for him.
“I do not hate James Charles. I do not need you guys hating on him,” she informed her viewers. “I can not even log on proper now. It is painful to look at somebody that you’ve cared about be dragged and to know that this all began due to me, and I do not assume anybody deserves that.”
She additionally addressed the brand new batch of subscribers she’s gained within the wake of the scandal.
“There is no such thing as a celebration in what’s occurring,” Westbrook mentioned. “And if I may give all the new success again and the brand new subscribers again, I might. That is not why I did this.”
Westbrook additionally deleted her unique “BYE SISTER …” video.
Charles made a response of his personal on Might 18 titled “No Extra Lies.”
Within the video, Charles refutes the claims Westbrook about him trying to control males’s sexuality.
“I’ve by no means and would by no means and can by no means use my fame, cash or energy to control or get any sexual motion from a man,” Charles mentioned within the video. “That’s disgusting and blows my thoughts. And the truth that Tati introduced this up blows my thoughts as a result of she is aware of the true story.”
He additionally goes on to say that he nonetheless has love for the individuals concerned within the feud, however that he’s taking a while away.
Westbook then uploaded a brand new assertion to her Instagram story on Might 19.
“I’ve been in communication with James Charles via an middleman for the final week,” she wrote in her Instagram story. “And we consider that it’s in the perfect curiosity of our group, our viewers and personal psychological well being to place this matter to a relaxation.”
She additionally goes on to say that she regrets the way in which she communicated her issues.
“Though I don’t remorse elevating my issues, I utterly remorse the way in which I went about saying them,” she wrote. “I may have and may have discovered a greater approach.”
Westbrook didn’t instantly reply to INSIDER’s request for remark.
Star additionally appeared to place his half within the feud to relaxation in a video titled “By no means Doing This Once more” on Might 19.
“I’m so sorry for ever sending that tweet,” Star mentioned within the video. “If I may take it again I might and I didn’t perceive what I used to be doing in that second.”
He additionally goes on to make clear that he thinks he mishandled the way in which he addressed the state of affairs.
“As a result of I mentioned these issues, that doesn’t equal me hating James Charles,” Star mentioned. “He is been in my life a number of years now. Are we the perfect of pals? No. However we had an actual connection, I cherished and cared about him, and I undoubtedly assume I mishandled our friendship.”
Star didn’t instantly reply to INSIDER’s request for remark.