The eyewear firm focuses on advertising and marketing with the mind and making profit-sharing choices with the center.
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On this video, Entrepreneur Community associate Enterprise Rockstars speaks with Chad Dime, a co-founder of DIFF Charitable Eyewear.
Dime talks about how he and his co-founders reached the Jenner sisters. The enterprise homeowners made it one in every of their objectives from the begin to get specific celebrities to put on their sun shades and see their product marketed by means of influencers.
Diff, which donates a part of its proceeds to the native communities in Zimbabwe from which its merchandise are made, is actively working to guarantee its merchandise are benefiting its creators and suppliers. Dime reveals off the person glasses pouches its merchandise are bought in, declaring that every pouch is handmade and features a particular handwritten be aware from the tailor in Uganda.
Dime additionally stresses that, as an entrepreneur, it’s best to continually take into consideration your staff. Dime chooses to stay by entrepreneurial mantras that embody dedication, integrity and charity.
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