Milkbasket, a Gurugram-based micro-delivery startup, is in talks to shut a brand new financing spherical because it seems to be to increase its footprint within the milk, grocery, fruit and vegetable supply market that has attracted the eye of many in latest months, together with Amazon India.
The four-year-old startup is in superior phases of talks with non-public fairness funds to boost greater than $50 million, folks aware of the matter informed TechCrunch. The spherical, Sequence C, is more likely to shut inside the subsequent two months, they stated. A spokesperson of Milkbasket, which has raised $26 million to this point, declined to remark.
Milkbasket, which operates in Bangalore, Gurugram, Noida, Ghaziabad and Hyderabad, permits customers to order their each day provides till midnight and delivers it within the early morning hours. It has additionally began a subscription service for customers who want the identical set of things delivered to them on a regular basis.
In a latest interview with Indian newspaper Financial Occasions (paywalled), the startup executives stated they don’t seem to be making an attempt to get objects immediately to clients however deal with recurring provides that want to succeed in folks’s doorsteps at sure hours of the day, thereby mimicking how a conventional milkman and paperboy function to decrease supply prices.
The startup, which targeted on simply delivering milk in its early years, is more and more exploring new classes to enter, and would possibly quickly start delivering prescribed drugs in some cities, one of many folks stated. Milk supply is now a small portion of the startup’s enterprise.
It competes with BigBasket and Grofers, each of that are closely backed and locked in a fierce battle to realize market share. Many extra startups are getting into micro-delivery territory. Naspers and Tencent-backed Swiggy launched a brand new service known as “Go” yesterday that may allow folks in Bangalore to have something delivered to them.
Google-backed Dunzo can also be more and more gaining recognition and slowly increasing to extra cities throughout India. FreshToHome, a startup that delivers meat and greens, not too long ago began to provide milk supply in choose locations.
Final month, Amazon launched Contemporary to supply contemporary vegetables and fruit in elements of Bangalore. The corporate is more and more increasing its achievement facilities throughout the nation to supply its clients a wider collection of objects, Siddharth Nambiar, director of Prime Now in India, informed TechCrunch in a latest interview.
The meals and grocery market is rising in India. In line with some estimates, it can attain $869 billion in gross sales in 2023, with digital-based providers seen as an essential vector for progress.