JCPenney Removes Apple Pay Assist From Its Retail Shops and Cellular App

JCPenney Removes Apple Pay Assist From Its Retail Shops and Cellular App

American division retailer JCPenney has quietly eliminated assist for Apple Pay from its retail shops, it has emerged.

The withdrawal of assist for Apple’s digital fee system was confirmed on Saturday by the corporate’s customer support Twitter account in response to a question, however provided no motive for its resolution.

JCPenney made the choice to take away Apple Pay for our shops, we apologize for any inconvenience this will have induced. We will certainly ahead your suggestions concerning this for overview.

— Ask JCPenney (@askjcp) April 20, 2019

The choice to make use of

Apple Pay

at checkout within the JCPenney iOS app has additionally been eliminated, reviews Appleosophy, catching many cell buyers off guard.

The retailer started trialing

Apple Pay

in late 2015, earlier than rolling it out to all of its shops throughout the US and including assist for the fee technique to its app for iPhone and iPad shortly after.

JCPenney additionally made its bank card out there on

Apple Pay

, enabling clients to earn procuring factors by its JCPenney Rewards loyalty program, straight within the Pockets app on iPhone.

Assuming JCPenney nonetheless takes NFC contactless funds, it is unclear whether or not the corporate has switched service provider account suppliers to 1 that does not assist

Apple Pay

, or has merely disabled assist for Apple’s digital pockets at its transaction terminals. We have contacted JCPenney for extra info on their reasoning behind the choice and can replace this text if we study extra.

Replace: In a assertion to TechCrunch, JCPenney says that it stopped supporting

Apple Pay

and different contactless funds due to an April 13 deadline from Visa for retiring legacy magnetic stripe (MSD) contactless expertise in favor of safer EMV expertise.

A 3rd-party bank card model made the requirement for all retailers to actively assist EMV contactless performance efficient April 13, retiring the legacy MSD contactless expertise in place. Given the assets and lead time related to assembly the brand new mandate, JCPenney selected to droop all contactless fee choices till a later date. Clients nonetheless have the flexibility to finish their transactions manually by inserting or swiping their bodily bank cards at our point-of-sale terminals in shops, an choice employed by the overwhelming majority of JCPenney buyers.

Relatively than upgrading its expertise, JCPenney opted to discontinue contactless fee assist, a minimum of in the interim.

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