MoviePass, the long-embattled movie subscription service, has shut down for “a number of weeks” with a purpose to full work on an up to date model of its app and to recapitalize for when the service relaunches. “There’s by no means a great time to have to do that,” MoviePass CEO Mitch Lowe mentioned in a assertion, “however to finish the improved model of our app, one which we imagine will present a a lot better expertise for our subscribers, it must be finished.” Lowe’s assertion promised “an enhanced know-how platform, which is within the closing phases of completion,” within the upcoming app.
The service shut down on July 4th at 5AM ET, and MoviePass has not introduced when it is going to come again on-line. Throughout this era, MoviePass is not going to settle for new sign-ups, and current subscribers is not going to be charged whereas the service is offline. Subscribers may even be mechanically credited for the downtime as soon as the service is again on-line.
Hello! Resulting from upkeep associated points, MoviePass providers have been placed on a short lived maintain. As soon as we have now resolved these technical issues, the service shall be stay once more. We estimate this course of will take a number of weeks. We sincerely respect your endurance.
— MoviePass (@MoviePass) July three, 2019
The shutdown comes lower than 4 months after the service introduced yet one more set of pricing plans, following the revamped plans it introduced on the finish of 2018. In its newest iteration, the service as soon as once more affords “limitless” film screenings for a single month-to-month price, but it surely reserves the fitting to restrict which screenings prospects can attend based mostly on their location and historic utilization and on common showtimes and film titles. The strikes appeared designed to forestall folks from really utilizing the service by reducing entry to common and first-release movies. In April, Enterprise Insider estimated that MoviePass had misplaced roughly 90 p.c of its person base over the course of a calendar yr, although MoviePass disputes these numbers.