OnePlus’ forthcoming TVs have been noticed in a submission to the Bluetooth SIG, giving us the primary actual particulars concerning the upcoming TVs for the reason that firm introduced it was entering into the market final yr. The itemizing, which was first noticed by MySmartPrice, describes them as a “distinctive Android TV,” says they’ll use LED show know-how, and suggests they’ll are available sizes starting from 43 to 75 inches.
From their mannequin numbers, it seems as if the TVs are deliberate for the Indian, Chinese language, and US markets. The 43-inch model of the TV appears to be unique to India, whereas the 75-inch mannequin will solely come to the US and China. Though no official launch date is given within the registration, its existence suggests the TVs could possibly be on the way in which quickly.
Exterior of those particulars, the itemizing doesn’t give us an excessive amount of of an thought of what to anticipate from the TVs. 9to5Google notes that the “distinctive Android TV” description raises extra questions than it offers solutions. In contrast to Android’s cellular working system, producers aren’t allowed to switch or customise Android TV like OnePlus does with its OxygenOS Android fork. Google makes an exception for corporations it categorizes as an operator, but it surely’s unclear whether or not OnePlus would qualify to turn into a member of this tier.
Whatever the TV’s specs, OnePlus could have a tricky combat on its fingers because it tries to make cash in a notoriously robust market. On the excessive finish, TVs with LG-manufactured OLED panels are dominant, and will probably be exhausting for OnePlus to compete right here if it’s planning to solely use LED show tech for its TVs. In the meantime, on the low finish, the TV market is stuffed with low cost TVs from the likes of TCL, and revenue margins are razor-thin.
Nonetheless, OnePlus has completed a surprisingly good job at investing in new product classes prior to now. Its earbuds have constantly exceeded our expectations, and it additionally produces some weirdly good backpacks. Perhaps in a yr, we’ll be saying the identical factor about its TVs.