WP Engine to Purchase Flywheel

WP Engine to Purchase Flywheel

AUSTIN, Texas–()–WP Engine, the WordPress Digital Expertise Platform (DXP), immediately introduced it has entered right into a definitive settlement to accumulate Flywheel, a WordPress internet hosting and administration firm primarily based in Omaha, Neb. By combining their strengths, WP Engine and Flywheel are enhancing the WP Engine Digital Expertise Platform for WordPress with the perfect artistic and enterprise workflows for businesses, constructing upon their collective investments and management in WordPress and creating the most important Company Associate Program in WordPress. These advantages are all pushed by a shared set of cultural values and objective aimed toward higher serving the worldwide manufacturers and businesses who construct websites on WordPress. Within the largest acquisition so far within the WordPress business, WP Engine will now energy greater than 120,000 manufacturers and businesses in 150 nations served by practically 900 staff throughout seven workplaces globally.

“On behalf of the WP Engine workforce, we couldn’t be extra excited to affix forces with some of the revered manufacturers in WordPress. I personally welcome every worker and buyer into the WP Engine household and I’m excited concerning the alternatives we’ll create within the years to return,” stated Heather Brunner, Chairwoman and CEO of WP Engine. “This highly effective mixture furthers our imaginative and prescient to be probably the most relied upon platform for WordPress. Our continued funding in WordPress, our shared values and tradition, our enterprise-class expertise and assist, our group of company companions and most of all our folks might be a robust driver to carry our prospects’ breakthrough digital experiences to life.”


Flywheel was based in 2012 by Dusty Davidson, Tony Noecker and Rick Knudtson, all of whom got here from internet improvement backgrounds at businesses. They centered on creating focused and modern merchandise to assist businesses develop their enterprise on WordPress. Flywheel numbers greater than 200 staff world wide, headquartered in Omaha, Neb., and enhances WP Engine’s staff and buyer base in North America, Australia and Europe.

The corporate serves greater than 28,000 prospects globally. In 2018, Flywheel was acknowledged by Inc. Journal as one of many fastest-growing firms in the US and because the fastest-growing firm in Nebraska.

“We based Flywheel with the assumption that in an effort to assist creatives do their greatest work, we wanted to create an inside tradition that encourages our staff to do the identical,” stated Dusty Davidson, CEO and co-founder of Flywheel. “That philosophy has led us to construct an unimaginable firm and a number of the most well-loved merchandise in WordPress, supported by a powerful group of proficient folks and probably the most exceptional open supply group on the planet. I couldn’t be prouder of what we’ve achieved so far, or extra excited for what the longer term holds for us working collectively!”

World-Class WordPress

WordPress just isn’t solely the main content material administration system (CMS) immediately powering 34 p.c of the online, however it is usually the quickest rising CMS on the planet1. WP Engine and Flywheel are each leaders within the WordPress ecosystem and are deeply dedicated to its success. Over the previous yr, the mixed efforts of the 2 firms have amounted to greater than $four million in monetary contributions and greater than 20,000 hours of time and expertise dedicated to advancing WordPress. Going ahead, WP Engine will proceed to prioritize making investments of money and time into WordPress contributions, open supply native improvement environments, WordPress plugin integrations, continued funding within the Genesis Framework, WordPress themes, thought management, sponsorships and product innovation.

Award-Successful Tradition

One of many drivers of this mixture is that each firms share a perception that sturdy tradition drives outsized worker and buyer success. WP Engine’s founding philosophy is encoded in its 5 core values, which embrace Do the Proper Factor; Buyer Impressed; The place the Greatest get Higher; Constructed to Final; and Aspiring to Lead, Dedicated to Giving Again. These values, which hold on the wall in each WP Engine workplace, have served because the blueprint that has helped the corporate scale world wide. Flywheel has been equally purpose-driven and customer-centric. Their mission, to assist creatives do their greatest work, has served to information Flywheel since its founding. Going ahead collectively, the practically 900 staff will apply their mixed skills with depth and integrity, a joint effort that can create a brilliant future for the manufacturers, businesses, and companies constructing on WordPress.

Enterprise Expertise & Assist

WordPress is the most well-liked CMS on the planet, and as extra enterprise manufacturers undertake it, the demand for a neater improvement expertise for businesses and types has turn into crucial. WP Engine designed its digital expertise platform, which was acknowledged as an April 2019 Gartner Peer Insights Prospects’ Selection for Internet Content material Administration (WCM), to fulfill these wants and the demand for extra personalised and related on-line experiences. Flywheel is concentrated on crafting glossy and easy instruments that enable businesses to rapidly construct, launch, and handle WordPress websites. Each firms have labored to make improvement on WordPress simpler and extra satisfying. WP Engine lately launched DevKit, combining a neighborhood improvement setting, SSH Gateway entry, straightforward deployments, and different best-in-class WordPress developer instruments for constructing, debugging and deploying digital experiences. Flywheel provides Native by Flywheel, a neighborhood improvement utility that’s universally lauded by over 150,000 builders. Collectively, the mixture of WP Engine and Flywheel, together with main expertise companions like Amazon Internet Providers, Cloudflare, Google, HubSpot and New Relic, will set the bar for WordPress innovation. Additional, the WP Engine Digital Expertise Platform for WordPress comes with the award-winning assist of greater than 170 WordPress consultants which can be only a click on away, obtainable in each time zone.

A Vibrant Neighborhood of Company Companions

WP Engine and Flywheel have each constructed intensive, modern options filled with advantages that assist businesses thrive and develop their companies, with out coping with administrative particulars or technical assist. The WP Engine Company Associate Program contains greater than 2,500 businesses devoted to delivering enterprise-grade options in WordPress together with 10Up, CrowdFavorite, Droga5, Edelman, GSD&M, Large, Ogilvy, R/GA, The Richards Group and W20. Flywheel’s Company Associate Program consists of 2,000 businesses. As soon as built-in, WP Engine’s Company Associate Program will serve greater than four,500 businesses world wide, making it the most important in WordPress.


As introduced in January 2019, WP Engine posted an annual recurring income (ARR) of $132 million at a progress charge of greater than 30 p.c. The main points of the transaction will not be being disclosed.

About WP Engine

WP Engine is the WordPress Digital Expertise Platform that offers firms of all sizes the agility, efficiency, intelligence, and integrations they should drive their enterprise ahead quicker. WP Engine’s mixture of tech innovation and an award-winning workforce of WordPress consultants are trusted by greater than 95,000 prospects throughout 150 nations to supply counsel and assist, serving to manufacturers create world-class digital experiences. Based in 2010, WP Engine is headquartered in Austin, Texas, and has workplaces in Brisbane, Australia; Limerick, Eire; London, England; San Antonio, Texas and San Francisco, Calif.

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